From the marketing point of view, the packaging is a wealth of opportunities that can be smartly used to make us buy the product in the first place.
Packaging is the ideal space to place product and brand information, inform customers about special promotions, campaigns, new products. The only problem is that for all this variety of marketing opportunities, product packaging is just too small. No matter how you decrease the font size, there is still a limit to what you can put on your product packaging.
Augmented reality gives your packaging a completely new dimension that is virtually limitless.
With augmented reality for packaging, you can enhance your marketing campaign with all sorts of digital content, from text and graphics to videos, animations and interactive games.